It aims to do that by improving its marketing, bringing artificial intelligence and predictive analytics to its recruitment process, and expanding direct admissions and dual-credit programs with local high schools as well as concurrent enrollment with community colleges.
Craig Lindwarm, senior vice president for governmental affairs at the Association of Public and Land-grant Universities, added that it’s “overly simplistic” to view the sole function of state funding as keeping tuition prices low.
Late last month, Cal State East Bay said it would send letters to high school seniors in two K-12 districts, San Leandro and Hayward Unified, informing them that they will be guaranteed acceptance if they meet the university’s admissions requirements.
“The initiative will deepen the CSU’s relationship and alignment with industry partners and benefit California’s workforce by strengthening the pipeline of career-ready graduates to fill critical positions in growing fields,” according to documents from a previous board meeting.
